The ET Approach Works

The announcement that we will announce our announcement in a conference call with supporters... tee hee hee, it works. Already, they're breathlessly reporting this breaking news of the news that will break next week -- check out, so far, the LA Times and CBS News.

I suppose the other outlets are waiting to report on the conference call itself, in which I will announce that we will make the official announcement next week. They would rather report that, instead of the leaked announcement that we will use the call to announce the upcoming announcement. It's a matter of journalistic integrity or something.