Thursday, September 20, 2007

Catchphrases 'r' Us

"Commonsense conservative." Expect to hear more of that from us. The name of the game is perception management, and we have poll-tested the phrase and found that it reinforces the public's image of Big Daddy as a folksy smalltown redblooded American man. (And makes them not think of me as a DC insider and well-heeled lobbyist-lawyer.)

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